£9.99 elixir of youth: The high street version of 'miracle' skin cream that ...
12.08.10
Superdrug is selling its First-rate overnight
skin renewal serum at a mere £9.99, rising to £14.99 after October 27.
Andrew Train, the company's own-brand director, confirmed the apple stem cell ingredient is the same version used in valuable
creams and is not a synthetic replica.
He said: ‘Why should the way you look be defined by the depth of your pockets?’
Mr Groom said Superdrug was capable to offer a cut-price version of the super-serum because all the customer is paying for is the active ingredient.
'Other overheads faced by top-end cosmetics companies, such as packaging and advertising,
have been slashed to the lay bare minimum.
He added: ‘In today’s economic climate customers are getting savvier in their skincare shopping. Why put in £200 on a jar when you can buy the exact same active ingredient for a tenner?'
'In our product customers are paying for the ingredient; not glossy advertising,
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Source: Daily Mail