Scent and sensibility
31.07.10
Of us will use smell in some other form: shaving foam, perfumed soap, room freshener, skin care products etc.
And yet, even though odour is the world’s most used designer product, it is the one element of the fashion world that is subject to the most misconceptions and has the most outright lies told about it.
These misconceptions organize from the fashion houses themselves and one lie is particularly persistent.
This is the notion that a designer makes his own perfume. Never has this been true. Coco Chanel may have invented the diminutive black dress but she never claimed to have created No. 5. Christian Dior launched the New Look but he did not design the few excellent Dior fragrances that came out during his lifetime.
And now, it is even less true. Ralph Lauren has probably had no greater contact with Polo Sombre or Romance than attending the odd meeting where he was asked to smell the fragrance and okay it before it went out. Giorgio Armani does not
Source: Hindustan Times