Hermes launches street style website
12.08.10
Dedicated solely to its signature accurate scarves, the new website, called J’aime Mon Carre (I Love My Scarf), takes a street style ramble as it shows hip young things working the scarves in ways Hermes would never have dreamed of – as turbans, headbands, belts, ties and, of circuit, as they were intended round the neck.
And these girls aren’t in boucle jackets and two-piece sets, you’ll be thrilled to hear – no, these are your average (exceptionally stylish) girls, clad in distressed denim, slouchy tees, and skimping-shop finds.
But other than providing us with endless sartorial inspiration, the launch of the website has another agenda. It’s celebrating the new collaboration between Hermes and composed French boutique Colette, where according to Elle UK , the two have teamed up to create a special collection of scarves that are set to bow at Colette stores in September – aka, good in time for Fashion Week.
So if you have an old Hermes scarf at the back of your wardrobe (shame on you), you know what to do. We have a feeling we’ll be seeing all sorts on the streets now that fans are dreaming up exceptional ways to wear theirs…
Source: My Fashion Life (blog)